DESCRIPTION OF DEGREE PROGRAMME (Admission year: 2015-2016)


1.

Title of the degree programme

National Code

Communication and Creative Industries Bachelor`s Degree Programme

612P90010


2.

Official name of the awarding institution(s)

Language of instruction

Mykolas Romeris University

English, Lithuanian


3.

Kind of study

Cycle of studies

Level of qualification

University studies

I cycle

VI level


4.

Mode of study and length of programme in years

Length of the degree programme in ECTS credits

Student's workload

Contact work hours

Independent work hours

Full-time study 3,5 years

210

5670

1716

3954


5.

Study area

Field (branch) of the programme

Social sciences

Communication


6.

Degree and/or qualification awarded

Bachelor of Communication


7.

Programme Director

Contact information

Lekt.Edita Dalia Rakauskaitė

edita.rak@gmail.com


8.

Accreditation organization

Period of reference

Centre for Quality Assessment in Higher Education

2018.08.31


9.

Purpose of the programme

To educate new media communication specialists, capable of integrally understanding modern environments for creativity, capable of giving meaning to the technology and market, capable to work on tasks related to the modern interactive communication technologies in various fields with their organizational, managerial, legal, securities aspects capable of designing complex communications systems development for effective media environments.


10.

Profile of the programme

Study content: discipline(s)/subject area(s)

Orientation of the programme

Distinctive features

Study subjects (modules), practical training: General university education subjects: Philosophy, Management, Psychology Study field subject (168 ECTS): Communication theory, Creative writing, Psychology, English for professional purposes, Public speaking, Creative industries, Contemporary design, New media communication, Gamefication technologies, Entrepreneurship and self-employment, Leadership in knowledge management, Electronic business and electronic services, Cinema industries or Producing in television, Intellectual property law, Entertainment technologies, electronic publishing, Public sphere and it‘s actors or Protocol and etiquette or Image management, Qualitative research methods, Digital content, Basics of political media technologies, Computer graphics or Advertisement design, Communication ethics and law, Fundamentals of communicating technological innovations, Course paper (twice), Internship, Bachelor thesis. Subjects for deeper specialization: Organizational behaviour or Virtual networked organizations, Basics of creative learning or Academic writing

Interdisciplinary study program integrating coommunication, creativity and technology studies.

Possibility for dual degree (major and minor degree)

Qualification requirements and regulations

According to the Description of the Lithuanian Qualifications Framework level VI qualifications are acquired by way of undergraduate (I cycle) studies at universities. The qualification is related to complex activities which are characterized by a variety of tasks and contents. In solving problems in different areas of professional activities, a variety of means and methods is applied. The performance implies application of broad theoretical knowledge built on the results of recent fundamental and applied research or knowledge needed for implementation of innovations. The activities are performed independently, with a free choice of methods of performance and with managing task groups for the implementation of the task. That is the reason why qualification of this level includes the ability to plan activities with consideration of the tasks set, to analyse and record the results of one’s own activity outcomes, as well as to submit reports to the coordinating persons; to correct one’s activities with regard to the analysis of the activity results and recommendations of experts and to implement varied project activities. The environment of the activities requires adapting to continuous and unpredictable change, which is caused by the progress of knowledge and technology in a specific area of professional field. The qualification allows to improve and develop knowledge in the professional area and, following the self-assessment, to learn individually (to develop cognitive competences), as caused by the constant change of professional activities.

Description of the Lithuanian Qualifications Framework
Description of General Requirements for the Degree-Awarding First Cycle and Integrated Study Programs
Procedure for Assessment of Mykolas Romeris University Learning Outcomes


11.

Admission requirements

Specific arrangements for recognition of prior learning

Specific requirements for graduation

Enrolment into undergraduate studies is carried out on the basis of competition, with high education attainment, academic achievements and results of entrance exams (in those cases that those exams are organised) and other criterions formulated by MRU taken into consideration. Higher education organisations (together with the Ministry of Education and Science) identify principles of composition of a score for competition according to directions of studies and also identify the main subject. Information on regulations and the composition of a competitive score is available: here

Practical knowledge and skills, gained through non-formal and informal ways, are recognized after a special evaluation procedure.

Passed all exams of subjects in study plan, defended bachelor thesis. In total 210 credits are earned.


12.

Access to further studies

Will be ready to study in master degree studies in the field of communication.


13.

Occupational profiles of graduates with examples

Communication and Creative Industries is a special activity that not only creates a highly competitive high-skilled and interdisciplinary knowledge generalizing work places that meet the European Union's strategy for 2020 inclusive economy, the digital agenda and innovative economic development provisions. Communication and Creative Industries study program is focused on innovative work place creation and even entrepreneurial work. The largest amount of work places currently are being developed in creative economy and cultural as well as creative industries, which, according to various classifications include several business groups. Currently, the most prominent creative industry researcher John Howkins argues that this activity takes up more than 6 percent of the global economy in year 2004 amounted to 45 trillion dollars. According to him, it is possible for these very high-growth areas: advertising, art and design, articles and crafts, fashion, movies, music, performing arts, publishing, research and technology, software, games, television, and radio, computer games. However, communication and creative industry is even more complex areas, which makes creative use of technology in areas such as tourism, industry, sports, social business and social services, civic organizations, e. government and e. democracy, as well as educational and scientific industries, including learning through life.


14.

Teaching and learning methods

Assessment methods

Lectures, seminars, independent work individually and in groups, practical skills based learning. Various experiential learning methods are used. Activities of teaching and learning are uniquely set at the beginning of each course. Those acivities are set according to priorities of teachers and students.

Outcomes measured in terms of students' work during the semester and the final examination results. During semester activity that are evaluated: individual and group work presentations, projects, case studies and other types of tasks. Problem based learning and reflection methods are applied.

Procedure for Assessment of Learning Outcomes
Description of the System of the Assessment of Learning Outcomes


15.

Generic competences

Programme learning outcomes

1.

Skills in self-study and analysis of scientific literature, to develop the ability to think critically and systematically, explores the problematic human and peoples of communication and cooperation. To provide students with a variety of general knowledge that extend the horizon and the capacity to understand another culture mature persons.

1.1

Ability to independently research and analyze the scientific literature, ability to systematically and critically think, to see the problematic issues of theory and practice, ability to critically evaluate the organization's philosophy and scientific concepts, scientific and social analysis of the texts, ability to assess the environmental conditions resulting from groups of people and individuals in relationships, ability to selection of relevant information, to organize, evaluate, develop your logical approach, the ability to integrate different approaches to study and communicate in a correct communication using scientific terminology.

2.

Are capable of professional and conceptual analysis of the changing communication skills and effectively add them to the available knowledge of models to understand and evaluate the applicability of theoretical models of the possibilities and limits of analysis, evaluation and design of international and intercultural social, political, economic and cultural innovation.

2.1

Understand the characteristics of modern communication and creative technologies to analyze their applicability in the social, designs economic and cultural learning, effective and creative public environments fulfil their implementation strategies, adoption of sustainable solutions.

2.2

Understand how creative technologies form modern communication, including the development of interdisciplinary and international range, structure and how to creatively communicate the added value of the society, economy and culture.

Subject specific competences

Programme learning outcomes

3.

Have develope practical skills that will help to investigate, analyze, multicultural communities, their communication links, to see potential conflicts and opportunities for cooperation

3.1

Ability to organize the creative process for traditional and digital environments in fast changing environment, to develop and manage communication and media development projects.

3.2

Able to put into practice the scientific knowledge of creative technology use cases and evaluate the development potential of creative technology to carry out innovative projects by using the acquired knowledge in new and unfamiliar environments.

4.

Have skills in integrating scientific communication and other social sciences approaches make optimal decisions in the context of long-term needs of society and the ethical, legal, moral and aesthetic values-oriented problems

4.1

Ability to socially responsible use of communication technologies and creative knowledge creatively with virtual work environments in defending the universal values of human rights, freedom of speech and freedom of information.

5.

Knows communication and creative technologies and the diffusion of the principles of rendering using traditional and virtual (networked) environment and how to implement state of the art media projects, and to initiate appropriate communication processes.

5.1

Ability to ensure effective creative communication and collaboration in the traditional virtual environments for organizing media projects.

5.2

Graduates are able to socially responsible use of communication technology and creative expertise in innovation, the use of social networks, and the development of e-participation.

6.

Self and team learning and continuous self-development of the overall skills abilities to absorb and produce new cognitive models used effectively in the practice of communication technologies and creative environment.

6.1

Ability to independently research and learn in the field of communication technologies and creative achievements, new media and other emerging technologies, trends, and prospects of Lithuania and the world, understanding of the principles of self-help and ability to adapt them to ensuring continuous development in changing socio-economic environment.


16. COURSE STRUCTURE DIAGRAM WITH CREDITS

Code

Course units

ECTS credits

Student's workload

Contact work hours

Independent work hours

1st YEAR

60

1620

660

960

1 SEMESTER

30

810

298

512

Compulsory course

30

810

298

512

SP915B077022

Communication Theory Basics

6

162

66

96

SP915B077038

Creative Activities

6

162

66

96

SP915B077045

Introduction to Studies

6

162

66

96

SP915B077026

Philosophy

6

162

50

112

SP915B077027

Psychology

6

162

50

112

2 SEMESTER

30

810

362

448

Compulsory course

30

810

362

448

SP915B077032

Basics of Creative Industries

6

162

66

96

SP915B077041

Foreign Language for Specific Purposes (English / French / German)

6

162

130

32

SP915B077069

History and Theory of Arts

6

162

50

112

SP915B077085

Informatics

6

162

50

112

SP915B077073

The Basics of Journalism Studies

6

162

66

96

2nd YEAR

60

1620

530

1090

3 SEMESTER

30

810

298

512

Compulsory course

30

810

298

512

SP915B077077

Basics of Social Research

6

162

66

96

SP915B077070

Creative Writing and Rhetoric

6

162

50

112

SP915B077036

Gamefication Technologies

6

162

66

96

SP915B077091

Leadership in creative society

6

162

50

112

SP915B077039

New Media Communication

6

162

66

96

4 SEMESTER

30

810

232

578

Compulsory course

24

648

182

466

SP915B077058

Basics of publishing

6

162

66

96

SP915B077028

E-business and E-services

6

162

66

96

SP915B077034

Protocol and Etiquette

6

162

50

112

SP915B077029

Term Paper

6

162

0

162

Optional course

6

162

50

112

SP915B077094

Public Relations

6

162

50

112

SP915B077024

Public Sphere and its Actors

6

162

50

112

3rd YEAR

60

1620

400

1220

5 SEMESTER

30

810

266

544

Compulsory course

18

486

150

336

SP915B077040

Advertising Design

6

162

50

112

SP915B077059

Digital content and computer graphics

6

162

50

112

Elective Study Subject

6

162

50

112

Optional course

6

162

66

96

SP915B077060

Business Communication

6

162

66

96

SP915B077035

Entrepreneurship and Self-Employment

6

162

66

96

Optional course 1

6

162

50

112

SP915B077042

Film Industry

6

162

50

112

SP915B077043

TV Production

6

162

50

112

6 SEMESTER

30

810

134

676

Compulsory course

24

648

84

564

SP915B077061

Creative integrated project

6

162

66

96

SP915B077030

Internship

18

486

18

468

Optional course

6

162

50

112

SP915B077037

Modern Design

6

162

50

112

SP915B077090

The Basics in Social Psychology

6

162

50

112

4th YEAR

30

810

126

684

7 SEMESTER

30

810

126

684

Compulsory course

30

810

126

684

SP915B077031

Bachelor Thesis

12

324

0

324

Elective Study Subject

6

162

38

124

SP915B077086

Fundamentals of Marketing

6

162

38

124

SP915B077025

Intellectual Property Law

6

162

50

112