DESCRIPTION OF COURSE UNIT


1.

Code

Course unit title

Title of the degree programme

LLL17B000508

Image Management

Elective subject


2.

Name of lecturer(s)

Departament(s)

Coordinator: Prof. Dr. Gintaras Aleknonis (pmi@mruni.eu)

a. o: Prof. Dr. Gintaras Aleknonis

Institute of Political Sciences


3.

Cycle of course unit

Level of course unit

Type of course unit

I

Not applicable

Optional


4.

Mode of delivery

Year of study and semester when the course unit is delivered

Language of instruction

Face-to-face

1 semester

Lithuanian


5.

Study requirements

Prerequisites:

Co-requisites:

Work placement(s):

Not applicable

Not applicable

Not applicable


7.

Number of ECTS credits allocated

Student's workload

Contact work hours and planned learning activities

Independent work hours

6

162

50

112


8.

Purpose of the course unit

To introduce basic theories of communication,meaning of reputation and image, to teach basics of media relations

Learning outcomes of the course unit

Teaching and learning methods

Assessment methods


9.

Course contens

Topics

Contact work hours and planned learning activities

Independent work hours and tasks

Tasks

General concept of Image

2

2

4

12

Image and reputation

2

2

4

12

Communication theories

8

2

10

10

Report

Lithuanian public sphere

2

2

4

12

Image and PR

4

2

6

12

Dealing with the media

2

4

10

16

42

Interview, discussion, press conference

Ethical problems of Image management

2

2

4

12

Assessment

2

2

Overall

22

16

10

2

50

 

112

 


10.

Assessment strategy

Weighting percentage

Period or date of assessment

Assessment criteria

Written paper (Abstract)

10

Semester

Compliteness, originality

Tasks performance in seminars

30

Semester

Quality, timeliness

Examination

60

Sesion

Test, percentage of questions answered